Love it or hate it, IKEA is masterful at orchestrating a unique shopping experience and guiding your every move once you’re in their store. IKEA’s store layout is carefully designed to keep you there longer and to encourage you to engage with all that they have to offer. B2B marketers can learn a lot from IKEA about delivering compelling content journeys that hold on to a buyer’s attention. We’ve put together an infographic to get you thinking about how you can package, arrange and deliver your content in a way that satisfies your fast-moving buyers’ appetite for more.

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