Pathfactory allows our potential buyers to consume more content that is relevant to their areas of interest. It provides additional opportunities for them to self-educate and lessens the amount of tim... 

Pathfactory helps make marketing easier. It helps us create a better experience for the customer’s journey, from awareness to rousing interest to elevating desire to sales. 

It allows for self learning and discovery if they are not ready to talk to sales, the leads warm through exploring our content at their convenience. 

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their... 

It has been an amazing experience in using Pathfactory! It provides a consolidated place for all collaterals. It has been an innovative experience which gives fuel to the creativity of reaching out to... 

We can see the content that users are engaging with even if they don't give us their information. 

PathFactory is well suited to marketers who would like to present multiple resources to their audiences. It is especially suitable for establishing your company as a thought leader since it's a good m... 

PathFactory did a great job in assets consumption increase as well as overall improvement of the user journey. Chosen tools gave an opportunity to consume the assets in a great suitable way with an ad... 

PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool like PathFactory, the ease of use is exceptional. 

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. 

We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknow... 

PathFactory helps users enhance user journeys for better marketing and improved conversion rates for B2B. It is easy to set up and it is effective at tracking results after implementation. 

PathFactory is a robust content engagement tool that really helps us elevate the exposure of not only one piece of content but all related content. The forms strategy also turns every track into an op... 

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able... 

We use PathFactory as a way to provide a bingable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communic... 

We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us t... 

PathFactory makes it incredibly easy to have multiple, similar explore pages/tracks that can be used in various places. This works great for ABM and Sales pages, especially when you need to create som... 

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend... 

PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides... 

The product address the issue of easily sharing a lot of different kind of assets and being able to put them in one place to consume. They also help us understand who is reviewing our assets. 

I am huge on efficiency, so the fact that we are spending more time with potential clients, as opposed to less likely potential clients is very beneficial. 

The most effective aspect of our business that we have seen Pathfactory influence is helping close deals with our ABM campaigns. 

We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc. ) to offer up relatable content to allow our readers to binge on the topics they are interest... 

They have numerous ways to build tracks that help the prospect "choose their own adventure" and use AI and ML to adjust the content in the tracks based on user activity. 

PathFactory is immensely helpful when it comes to hosting, presenting and reporting on our creative collaterals and other assets. The fact that PathFactory makes embedding and sharing so seamless is a... 

PathFactory has been our go-to solution to share content externally with customers and prospects. It has allowed us to add a touch of personalization that comes a long way given the immense amount of... 

Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products and directing our leads to those content tracks to increase their engagement w... 

PathFactory has helped us generate higher performing campaigns. We have seen content engagement within emails increase tremendously. We've also been able to help our sales teams with 1:1 campaigns by... 

Lead scoring and buyer engagement uplift is something we've seen with using PathFactory 

I use path factory for my own learning and for sending resources to prospects. It has improved communication and saved time for our marketing team, especially those who create the assets. 

Pathfactory has helped us create very specific content paths which can can tailor to specific job roles, industries, and other criteria. It provides a digestible content path which we can lead the pro... 

PathFactoryis a user-intuitive one-stop shop to get buyers' insights and understand their journeyof content consumption which in turn enables enterprises to improve their wins. 

PAthFactory is great for non-website developers/programmers who need to create curated hubs of content. It's brand-able and flexible. It allows you to make them public, access protected, use popup for... 

For multiple personas and account-based marketing, PathFactory helps in creating journeys for the leads and helps in nurturing them from pre-funnel to funnel. 

The webinar platform that PathFactory has built for the APJC team has given us the confidence to build scale - not just by adding non-English speaking APJC countries to the program but also showcase t... 

PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experi... 

PathFactory has helped us design a powerful webinar experience that is baked into our campaigns. The ecosystem of our campaign content includes webinars and the PathFactory platform has made it easy t... 

They provide an incredible customer experience helping us shape the next generation of the hosted webinar platform for the company 

PathFactory is excellent for those who want to improve their buyer's journey experience and elevate how they view your content and brand as a whole! Buyers need to learn more about your company and yo... 

Pathfactory is well suited for hosting content within the customer journey; we want to track visitor behavior and use it to help gain insight into customer interests while providing a content experien... 

With PathFactory, we are able to quickly design content layouts and experiences that will best suit the consumers' needs. Because of this, our audience is more engaged with our marketing collateral fr... 

PathFactory does help us get more engagement from each visitor, and it provides a great customer experience, which is really valuable in B2B. 

We use PathFactory as a micro-personalized content platform to inform, educate, and find solutions for our customers across their journeys. Major use cases include email nurturing, account-based marke... 

We have been able to measure engagement on content like we never have before. 

I think anytime a B2B marketing team has a heavy content strategy, PathFactory is a no-brainer. In general, PathFactory creates an all-around better customer experience, helping nurture and educate le... 

It's safe to say PathFactory has supported nearly every marketing campaign in our business, and has definitely played a role in lead scoring and and getting people further into our funnel. 

Adding content popups and other interactive elements outside of just our resource hub has turned the entire website into an engagement platform for content. Filtering abilities on the primary resource... 

Great for providing access to multiple resources from videos to PDF all in one place without having to bother your web team. 

Easy to make changes and immediately see the results. 

It has improved our nurturing process and expedited cycles that in the past could have taken months. For the team, Pathfactory has been a great tool to reduce the go to market timelines.