We build AI-driven content journeys based on real content consumption data

WHAT DO YOU DO?

Fuel every stage of the customer journey with intelligent content. Nurture in real-time using bingeable Content Tracks and micro-personalized content journeys. Measure what truly matters—the time each person and account spends on every asset and webpage—right down to the second.

A spinning circle comprised of stylized shapes spins and creates screenshots of the PathFactory platform on both sides. On the left side, labelled "Real-time Nurture" there are three screenshots of the platform from the audience's perspective. On the ride side, labelled "Content Consumption" there are screenshots of analytics windows from the user's perspective.

Real-time Nurture

Connect your audience with everything they need, in the moment and binge-ready.

Not just a passive hub.
More than basic email nurture.
Micro-personalized content recommendations anywhere on your website.
Bingeable Content Tracks.

Content Consumption Data

Understand whether your marketing content was actually consumed, and which people and accounts consumed it.

Not based on clicks.
Not based on form fills.
Time spent consuming content + rich content metadata.
Used to qualify leads, and understand what content and channels are performing.
Enable sales with the content consumption of all their leads, contacts, accounts, and opportunities.